In the world of luxury travel, five stars should mean high-end, comfortable, and impeccable service. But if you’ve ever arrived at a “5-star” hotel and felt a pang of disappointment, you’re not alone. The truth is, not all five-star hotels are created equal.

While a property might technically meet the criteria for a 5-star rating, with offerings such as 24-hour room service, fine dining, and other high-end amenities, but the overall guest experience often tells a different story. If you’re spending thousands of dollars expecting excellence, here’s how to ensure you actually get it.

1. Look Beyond the Star Rating

Star ratings are helpful, however they shouldn’t be the only determining factor. They often reflect facilities and features, but not necessarily the quality of those features. A hotel may have a spa, for example, but that doesn’t mean it’s worth your time. Before you book, it’s important to do some research, or consult a travel professional for more experienced guidance.

2. Prioritize Service Reviews

At true luxury properties, service is intuitive, seamless, and inviting. It’s the difference between a stay that feels transactional and one that feels unforgettable. Don’t just look for reviews that say “friendly staff” — look for mentions of staff going above and beyond, remembering guest preferences, or offering unexpected personal touches. That’s where luxury lives.

3. Consider the Location (and What Surrounds It)

A five-star resort that’s isolated with no nearby culture, restaurants, or activities may not offer the experience you’re looking for. Alternatively, a hotel in the heart of a vibrant neighborhood can elevate your entire trip. Location should enhance your experience, not limit it. For this part, it’s vital to consider what you want to get out of the trip. Are you looking to be far away from everything, where you can unplug and relax? Or do you want to be in the hustle and bustle of the city?

4. Book with a Trusted Travel Advisor

Here’s the not-so-secret tip: booking through a seasoned travel advisor can often unlock perks (like upgrades, late check-out, and breakfast) that you won’t get booking on your own. Advisors also know which properties truly earn their stars and which just skate by. Think of them as your personal luxury guide!

Need help choosing the right five-star experience?

Let Navique Travel curate the stay that actually lives up to its name! We reserve hotels without any additional booking fees for our clients, so what’s stopping you? Reach out today!